Multi-dimensional strategy system (MDSS)

Creative strategic breakthrough is a process combining systemic approach with induced creative spark.

To facilitate this process, a number of tools are used, with multi-dimensional strategy system at the center.

This application is used to:

  • Define key dimensions (degrees of freedom) with current and potential choices along those dimensions.
  • Build a unique multi-dimensional map in a way that combines rigorous analysis with visual impact.
  • Capture in a systemic way market and segment information, player positions and moves, key trends and patterns.
  • Facilitate new strategy brainstorming, spurring creative idea generation and guiding creativity to previously hidden areas.
  • Capture and codify generated ideas.
  • Develop criteria for idea prioritization.
  • Prioritize ideas and make final selection.
  • Prepare firm and final decision on the new strategy.

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