Multi-dimensional strategy system (MDSS)

Creative strategic breakthrough is a process combining systemic approach with induced creative spark.

To facilitate this process, a number of tools are used, with multi-dimensional strategy system at the center.

This application is used to:

Define key dimensions (degrees of freedom) with current and potential choices along those dimensions.
Build a unique multi-dimensional map in a way that combines rigorous analysis with visual impact.
Capture in a systemic way market and segment information, player positions and moves, key trends and patterns.
Facilitate new strategy brainstorming, spurring creative idea generation and guiding creativity to previously hidden areas.
Capture and codify generated ideas.
Develop criteria for idea prioritization.
Prioritize ideas and make final selection.
Prepare firm and final decision on the new strategy.